RipToIt service is a successor of MetaWebs system. The main concept of RipToIt is to allow users that don't have enough experience in HTML or any kind of web-programming to easily create websites composed from a set of predefined modules that are ranked high in the search engines. Some of the modules provided generate content and some modules are used to show user-defined concept.

RipToIt does not use old MetaWebs code, it was rewritten from scratch. RipToIt uses Visual Template Editor (VTE) for creating site pages. VTE is a rich client application developed in JS using JQuery. User is supposed to drag'n'drop modules to the columns, adjust their settings, select themes, etc.
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LetsBeef.com is a website where rap artists can compete online in rap battles, through the use of Macromedia Flash technology. Users can directly record their voice directly over instrumental music by hooking up a microphone to their computer. Recordings are posted on the website as battles and other participants around the world can join in. Winners are determined by the members of the site, who have to vote on battles to gain credits to continue battling. There are customizable virtual emcee characters, monthly and all time rankings, tournaments, crews, crew battles, cyphers, hoods and more which will be described below in detail.

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