Ip2Company software is a system that is going to be used as a part of the Genius.com service. Genius.com is a software-as-a-service business that aims to provide realtime, personal web analytics to sales people. Its target audience is inside sales teams (that means they are inside an office, with phones,outlook, salesforce.com rather than traveling salesman) for companies that sell products in the $5K - $500K range. Ip2Company should extend Genius.com with the ability to determine which company does specified IP address belongs to.

This software uses proprietary algorithm which operates on the date from multiple sources like WOIS records, reverse DNS, data collected by Genius.com service, etc.